Wednesday, 27 June 2012 10:30
I started out in the furniture business in the early 90’s. A lot has changed since then, both in the furniture industry and in the business world in general. Jarons Furniture Outlet started as one store in Bordentown, NJ, and we’ve since grown to two brick-and-mortar stores as well as an online store. We believe value is the key, and we simply sell the best home furnishings at the most affordable prices.
I’ve learned a lot over the years about how to operate and run a successful business, and thought I’d share some of my tips with you:
- Know Your Customer: While market research is an essential component of your business plan, if you don’t know who is buying your product, know their needs, desires and emotional reasons they want to buy, you won’t succeed. Talk to your customers, it is the best way to learn the information you need to succeed.
- Set Attainable Goals: Having goals is an important part of being an entrepreneur. However, the goals you set should be realistic and attainable. Set small goals that lead you step by step to a larger goal. It’s important to look at the big picture, but the day-to-day operational goals are just as important.
- Put The Right People In The Right Seats: Your job as an owner is similar to a bus driver. If you don’t put the right people in the driver’s seat, and the right person in the navigators seat, the bus may drive, but it won’t get anywhere fast. The people you hire should be a reflection of you and the image and reputation you want your company to have. While I am very actively involved in my business, because we have two locations, it’s impossible for me to be in Bordentown and Lumberton at the same time. I have complete faith in my staff at both locations to be friendly, knowledgeable, and welcoming to all new and returning customers.
- Early To Bed, Early To Rise, Work Like Hell And Advertise: My uncle once said to me, ‘if you are giving away gold bars and no one knows about it, you won’t give many away.’ It’s so true: you must let people know you exist. Advertising is one of the keys to success, so never stop doing it. You may be frustrated by the results at times, but my personal philosophy is that I am going to keep letting you know I exist until you are ready to find me.
- Do What You Love, Love What You Do: Running a business requires an enormous amount of personal energy, time, and passion. For me, you could say the furniture business is in my blood. My grandfather operated a furniture store in Philadelphia in the early 1900’s; my uncle opened his own store in 1979; in 1992 I opened the Jarons in Bordentown with my uncle and father; in 2012, I opened the Lumberton store. I love the furniture business, and am lucky to live my passion each and every day.
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